Gucci X Oura,
An iconic collaboration in the name of self discovery.

Gucci brings fashion and technology together with a new ring design that delivers accurate and personalized health data, insights, and daily guidance in partnership with Oura. Building beyond the individual, the ring brings together the Gucci and Oura communities, which are on a shared path towards greater well-being and self-realization. The vision of both brands is brought to life in a dynamic campaign that showcases the ring’s highly personalized and responsive capability through a playful time-loop storyline expressed through photographic stills and a video with the tagline, “A journey of self-discovery.” The narrative follows a central character’s fast-paced daily routine and highlights how she maximizes her day with the ring and app’s guidance.