Hers,
A dynamic lifestyle shoot for a brand raising the bar in women’s healthcare.

The focus of this shoot was on moving beyond traditional weight loss narratives—this journey wasn’t just about restrictive diets and endless workouts. By blending digital and film photography, we captured women celebrating their progress and the empowering feelings that came with it.

The approach was editorial—highlighting authentic, emotive moments through clean compositions and a thoughtful use of color. We embraced minimalism, ensuring that only the essential elements within each environment helped tell the story, evoking powerful emotions without feeling forced or sterile. The shoot explored a variety of dynamic spaces, creating a visceral, welcoming atmosphere that allowed the viewer to feel connected. We are proud of what we captured!